12 high-quality Danish kidswear brands you should know

When you shop for kids’ clothes, what do you look for?

High, long-lasting quality? Adorable prints? Sustainability? Or comfort and ease of movement?

Finding kids’ clothes that tick all the boxes (at an affordable price) can be challenging. But it pays off to have a least a few invest-worthy items that will last wear, and tear and a few siblings.

You’ll get that with most Danish kidswear brands, and that’s what makes them so popular and in demand worldwide.

Read next: 10 stylish Scandinavian kids clothing brands you’ll love

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Danish kidswear brands

So, what exactly makes Danish kidswear brands different?

I’ve worked with Danish kids’ fashion for five years and can say first-hand: There goes A LOT of thought into designing clothes for our little ones. While brands differ in design, these four aspects are general for all Danish kidswear brands:

Comfort

For Danes, kidswear is all about comfort. The clothes are comfortable and stylish at the same time, which means they’re made to play in and look good in. You can expect soft fabrics and a high quality.

Functionality

One of my favorite aspects of Danish fashion – and Scandinavian fashion in general – is functionality. Kids love to tumble, jump, run, and play, so their clothes need to match that.

Danish kids’ brands are masters of incorporating clever little features like hidden pockets, easy Velcro closure, or a hood for example with a 180-degree outlook and a zip, which makes it possible to turn pants and jackets into snowsuits in a few seconds.

Playful

Danish designers aren’t afraid to play with colors, prints, and textures. Yet they maintain a minimalist and classic Scandinavian style.

Sustainability

Most Danish kids’ brands have sustainability at heart. Sustainability is important to Danes in general; particularly when it comes to our children. Personally, I like to know that my kids aren’t exposed to any unnecessary harmful chemicals.

1. hummel

hummel has a special place in my heart since it used to be my workplace. The brand is known for its sporty kids’ fashion and Company Karma approach – to do good while doing business.

Think of adorable mini tracksuits, bodies, dresses, pants, and shoes. All in high-quality materials with retro looks, decorated with their iconic chevrons and bumble bee logo that your child is sure to love.

Definitely a brand worth looking up.

2. Molo

Another notable Danish kidswear brand is Molo.

Molo is popular for its playful, quirky prints and vivid colors. Putting kids first is essential to the brand, which is seen in its collections of practical outerwear and imaginative, sustainable, and innovative everyday staples.

3. Katvig

Katvig is one of the leading Danish kidswear brands. The signature Apple prints and stripes are loved by fashion-conscious parents around the world, and their ethical and visionary approach to fashion is only a bonus!

Katvig collections are packed with adorable kids’ styles in organic cotton and recycled polyester from reused plastic bottles.

4. Danefæ

Danefæ is an Oeko-Tex® certified, high-quality, Danish design for kids. With a mission to make practical beautiful, the brand designs quality products with a tribute to Scandinavian design.

They definitely embrace the whimsical Nordic weather with colorful and practical designs.

5. Småfolk

If you like happy colors, you’ll love Småfolk.

The Danish kidswear brands that translate to “little ones” are speckled with bright, vivid colors and fun-loving all-over prints like tractors, dinosaurs, and cars. All styles are crafted in Oeko-Tex® certified fabrics, free from harmful chemicals.

6. MarMar Copenhagen

Classic, sophisticated style and a strong sense of quality – that’s the essence of MarMar Copenhagen.

Personally, I love how soft, smooth, and stretchy their cotton/modal rib products are. It’s exactly what you’d want to swaddle your newborn baby in!

As a plus, MarMar’s designs are sustainable. Not only the fabrics and supply chain but also their vision to minimize consumer consumption by designing high-quality, timeless basics.

7. Wheat

Wheat designs classics with a fresh spin. High-quality fabrics that are soft to the touch and easy to wear in a neutral color palette.

Whether you’re looking for outerwear that can withstand the Nordic climate or a cute glitter dress, Wheat is the go-to brand.

8. Soft Gallery

Soft Gallery is unique for its prints. See, each print is made in collaboration with artists from across the globe to bring art to the eye level of kids. Sustainability is part of their brand DNA and designs are timeless and personal.

Soft Gallery has been super popular in Denmark for the last 5-6 years. Especially the bold, illustrated owl print.

9. Hust & Claire

I recently discovered Hust & Claire and instantly loved their prints.

The brand makes functional clothes that kids can play with and look good in. In other words, there are no impractical buttons, irritating seams, or scratchy fabrics.

That’s a huge plus!

10. Petit by Sofie Schnoor

Petit by Sofie Schnoor is a luxury fashion brand that caters to chic kids around the world.

Their main focus is to create comfortable and long-lasting children’s clothes that can allow movement and unrestricted play. I particularly like their prints, which are edgy, minimalist, and with a boho feel.

Definitely one of my favorites and worth checking out!

11. Gro

Gro clothes, which in Danish means “grow”, are designed to grow in. The collections are known for their beautiful designs in fine cashmere and comfortable organic cotton.

What I love about this brand is its ethical aspect and neutral color palette.

12. Huttelihut

I just had to include this cute wool hat and accessory brand. Danish Huttelihut designs the most adorable hats with pure materials and smart designs.

Love, love their pom pom hats!

FAQ – Danish kidswear brands

What is the Danish clothing brand for kids?

One notable Danish clothing brand for kids is Molo, which is known for its colorful and playful designs.

Another popular brand from Denmark is Wheat Kids Clothing, which offers Danish-designed apparel for babies and kids.

Other brands like Konges Sløjd and Alba of Denmark provide a range of kids’ clothing with Scandinavian inspiration.

Which is the best brand for Kidswear?

The “best” brand for kidswear can vary based on personal preferences, needs, and values, such as style, quality, sustainability, and price. Some highly regarded brands include:

• Maisonette for a curated selection of boutique brands.
• Janie and Jack for classic and sophisticated styles.
• Gap Kids for casual and durable everyday wear.
• Mini Boden for colorful, high-quality clothes with fun prints.

These brands are often recommended for their quality and style, but the best brand for you will depend on your individual preferences and needs.

What is the major American manufacturer of children’s apparel?

A major American manufacturer of children’s apparel is Carter’s, Inc., which was founded in 1865. Carter’s is well-known for its wide range of clothing for babies, toddlers, and young children.

More posts you might like

• 10 sustainable kids clothes brands for every budget
• 10 cute Scandinavian kids’ clothing brands you’ll love

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