10 cute Scandinavian kids’ clothing brands you’ll love

Kids need a lot of clothes. Pants, tees, and bodystockings (lots of body stockings), socks, underwear, a summer jacket, a winter jacket, a hat, mittens, shoes, and on and on.

And in the rush to get all the must-haves on the kid’s registry, they grow out of it. They grow SO fast!

High-quality kids’ clothes are aesthetically pleasing for both you and junior and allow for easy movement is alpha omega. And that’s what Scandinavian kids’ clothing brands do best.

As a Scandinavian, I’m obviously biased, but to me, Scandinavian kidswear ticks all the boxes. It’s easy to wear, again and again. It’s functional, minimalist, sustainable and because of the high quality, you can use it for multiple children.

In this article, I’ve gathered a list of some of my go-to brands for Scandinavian clothes for babies, toddlers, pre-schoolers, tweens, and teens.

Let’s take a look.

Read next: 12 high-quality Danish kidswear brands you should know

This post contains referral links for products I love. Danish Mom earns a small commission at no extra cost to you if you purchase through my links. Thank you for your support ♡

What is Scandinavian kids’ clothing?

Scandinavian kid’s clothing is made of high-quality and (mostly) sustainable fabrics with functionality and minimalist style in mind. Above all, the designs are adapted to the children’s personalities and lifestyles.

Kids are active, curious, and adventurous, so their clothes must be able to handle a little of everything so it doesn’t break or restrict movement when they play.

That’s why most Scandinavian kid’s clothing has functional features like adjustable elastics, easy Velcro closure, push buttons, detachable hoods, chin guards, and much more. It’s all made for lots of play both indoors and outdoors in all kinds of weather.

Another thing worth noticing is the fun prints and both neutral and bold colors. They encourage kids to stand out from the crowd and express their creativity through their clothing.

The best part?

You will get a lot of wear out of these pieces.

Sustainable kids clothes

We can’t really talk about Scandinavian children’s clothing without mentioning sustainability.

It’s a BIG deal here.

While all of the brands on this list make sustainable kidswear styles, some of them ONLY create sustainable collections with organic cotton, recycled polyester, and innovative fibers like TENCEL™.

As a mom, it means a lot knowing that my children’s skin won’t come in contact with harmful chemicals that have been proven to leave behind residues that cause rashes and allergies.

The thing about some of the sustainable fibers, like Modal TENCEL™, is that they’re naturally moisture-wicking, antibacterial, and long-lasting, even after many washes.

That means you can use Scandi children’s clothing for multiple children, resell or donate it, and thereby recycle children’s clothing.

Read next: 10 best sustainable kids clothes brands

1. MarMar Copenhagen

MarMar Copenhagen is one of my favorite Scandinavian kid’s clothing brands. I just love it. Their designs are sophisticated, comfortable, high quality, and functional.

They’re especially known for their collection of soft modal rib basics, cool quirky details, and stylish contrasts in toned-down colors.

MarMar Copenhagen designs children’s clothes for both boys and girls from babies to toddlers and pre-teens.

2. Wheat

Wheat is a Danish kids brand for children from 3 months to 10 years old. Wheat designs are characterized by comfort, quality, and Scandinavian style such as classic lines and bright, warm, and neutral earthy colors.

What I love about Wheat, aside from their minimalist designs, is that they always think of the children first.

So, their children’s clothing is made with functionality and comfort in mind: always with a spacious fit for freedom of movement and with adjustable elastics.

Their kids’ thermowear is amazing!

3. Mini Rodini

If sustainability and responsibility are important to you, you’ll love Mini Rodini!

Their Scandinavian kids’ clothing is made in a minimum of 80% sustainably better materials; organic, recycled, upcycled, ECONYL® yarn, Tencel™ lyocell, and Modal®.

Mini Rodini produces durable and imaginative clothes with lots of quirky prints and amazing details. For kids from 0-11 years.

4. Serendipity Organics

Serendipity is another sustainable kids’ clothing brand. They guarantee GOTS-certified, no chemicals, and organic cotton children’s clothing for both boys and girls.

Their designs come with a Nordic twist; exclusive, soft, functional, and with adorable prints.

5. H&M

H&M is simply the most versatile and affordable kids’ brand that ALSO offers chic Scandinavian kids’ clothes.

They’re my go-to for basics like socks, underwear, and baby bodystockings – they even had a little suit with a butterfly or tie for my boys and pretend play costumes.

Their baby clothes are so soft and often sustainable.

6. Name it

Name It is a Danish brand for curious and active kids. It’s similar to H&M in many ways; the clothes are affordable and they create great basics.

Their designs are made with comfort, safety, and quality in mind, often with edgy prints. My favorite is their 3-pack night suits for babies!

For children aged 0 to 12.

7. Joha

Wool is the magic word for Joha. This Danish kidswear brand makes the warmest cold-weather accessories from soft merino wool. I’m particularly a fan of their booties.

They’re a HUGE hit because they’re warm, snug, and most importantly – they stay on thanks to the finely ribbed ankle and cinch cord closure!

Joha uses natural materials and environmentally responsible production methods. For kids aged newborn to teens.

8. Petit by Sofie Schnoor

Petit by Sofie Schnoor is another of my favorite Scandinavian kids’ clothing brands. Expect durable quality, sleek silhouettes, and super cool, edgy prints. I love their prints!

Petit by Sofie Schnoor designs kids’ clothes for babies up to 8 years. The sizes can be on the small side, especially the bodies.

9. hummel

hummel is also a Danish kidswear brand, and they make fashionable clothes with a sporty twist. I worked as a copywriter for hummel for 5 years and just adored their designs and karma philosophy.

They know how to combine design and high functionality, and their prints and iconic chevrons & bumble bees are simply adorable!

10. Molo

If you like urban styles with vivid colors and fun, quirky prints, you’ll love Molo.

Danish brand Molo combines playful Scandi style with practicality, and their philosophy is that children should be able to express their creativity through what they wear.

Their designs are high quality and functional as well as sustainable.

FAQ – Scandinavian kids clothing brands

Which is the best brand for Kidswear?

MarMar Copenhagen is another fantastic choice for Scandinavian kidswear.

They’re known for their stylish designs that blend a classic look with a modern twist, using high-quality materials that are comfortable for kids.

Their clothes are both chic and practical, perfect for everyday wear and special occasions.

What is the major American manufacturer of children’s apparel?

One major American manufacturer of children’s apparel is Carter’s, Inc.

Carter’s is well-known for its wide range of clothing for babies, toddlers, and young children, and it has a strong reputation for producing quality, affordable clothing.

It also owns OshKosh B’gosh, another popular brand that specializes in children’s apparel.

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